System Thinking
and Branding
System Thinking
and Branding
PROJECT
PROJECT
YEAR
YEAR
2025
2025
ROLE
ROLE
Visionary
Visionary
INDUSTRY
INDUSTRY
Food & Beverage
Food & Beverage
BOND OVER BREAD
BOND OVER BREAD
Welcome to Bond Over Bread, an Artisanal Bakery
that promises High Quality Ingredients, Sustainability
Commitment and Community Connection
Welcome to Bond Over Bread,
an Artisanal Bakery that promises
High Quality Ingredients,
Sustainability Commitment and
Community Connection
THE CARDS I GOT
THE CARDS I GOT
The problem we are solving
The problem we are solving
Designing an Identity and System for a bakery that
provides artisanal breads
uses locally sourced ingredients
has sustainable packaging
Designing an Identity and System for a bakery that
provides artisanal breads
uses locally sourced ingredients
has sustainable packaging
HOW I PLAYED
HOW I PLAYED
The solution we derived
The solution we derived
Bread and Bond emerges as a heartfelt response to
the growing need for authenticity, connection, and care
in everyday living. Designed as more than just a bakery,
it brings people together through the simple, universal
language of bread.
Bread and Bond emerges as a heartfelt response to
the growing need for authenticity, connection, and care
in everyday living. Designed as more than just a bakery,
it brings people together through the simple, universal
language of bread.
TIMELINE
TIMELINE
Brainstorming
Secondary Research
Developing a
System
Brand Language
Asset Creation
Persona
Mapping
PROCESS
PROCESS
PROCESS
SYSTEM MAP
SYSTEM MAP
SECONDARY RESEARCH
SUSTAINABILITY ENTHUSIASTS
SUSTAINABILITY ENTHUSIASTS
prioritize eco-friendly practices
drawn to bakery’s values
commitment to environment
makes conscious choices
prioritize eco-friendly practices
drawn to bakery’s values
commitment to environment
makes conscious choices
COMFORT SEEKERS
sense of warmth
familiarity through food
finding joy in simple experiences
reassuring breads and taste
TARGET AUDIENCE
TARGET AUDIENCE
COMFORT SEEKERS
sense of warmth
familiarity through food
finding joy in simple experiences
reassuring breads and taste
BRAND LANGUAGE
BRAND LANGUAGE
ASSETS
ASSETS
LOGO
LOGO
R:132 G:169 B:140
COLORS
COLORS
COLORS
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BLUU
NEXT
HEADING / LOGO
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abcdefghijklmnopqrstuvwxyz
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Polymath
BODY
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PLAYFAIR
DISPLAY
SUBHEADINGS
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
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PLAYFAIR DISPLAY
SUBHEADINGS
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
BLUU NEXT
HEADING / LOGO
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Polymath
BODY
TYPOGRAPHY
TYPOGRAPHY
TYPOGRAPHY
BRAND IN ACTION
BRAND IN ACTION
BRAND IN ACTION
