PROJECT
Publication Design
YEAR
2025
ROLE
Visionary
INDUSTRY
Entertainment
Publication Design
PROJECT
YEAR
2025
ROLE
Visionary
INDUSTRY
Entertainment
THE ODDINARY
The Oddinary celebrates festivals that feel
strange to outsiders but are everyday
traditions for the cultures that live them.
The Oddinary celebrates festivals
that feel strange to outsiders but
are everyday traditions for the
cultures that live them.
The problem we are solving
The problem we are solving
THE CARDS I GOT
THE CARDS I GOT
THE CARDS I GOT
Designing a 20 page editorial piece that
communicates a clear central concept
uses visual storytelling
creates a cohesive and immersive reading
experience
Designing a 20 page editorial piece that
communicates a clear central concept
uses visual storytelling
creates a cohesive and immersive reading
experience
The solution we derived
The solution we derived
HOW I PLAYED
HOW I PLAYED
HOW I PLAYED
The Oddinary highlights how extraordinary and
unconventional looking traditions and festivals
are simply everyday culture for the communities
that celebrate them.
The Oddinary highlights how extraordinary and
unconventional looking traditions and festivals
are simply everyday culture for the communities
that celebrate them.
FLIPBOOK
ZINE
ZINE
Interactive elements that explain
the festival in a more fun way
3d paper models
representing the
festivals' traditions
TIMELINE
TIMELINE
Cards are on the table.
Want to play?
Linked In
Behance
Phone
koshalmahek@gmail.com
PROCESS
PROCESS
hover on each
tap on each
hover on each
MOODBOARDS
MOODBOARDS
scroll sideways
scroll sideways
LAYOUT AND GRIDS
ASSETS
ASSETS
FLIPBOOK
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FLIPBOOK