YEAR
2025
ROLE
Visionary
Branding
PROJECT
PROJECT
Luxury Textiles
INDUSTRY
Branding
PROJECT
YEAR
2025
ROLE
Visionary
INDUSTRY
Luxury Textiles
LORI
Welcome to LORI, a brand that creates a Softer
world where rest is valued and Comfort is celebrated
Welcome to LORI, a brand
that creates a Softer world
where rest is valued and
Comfort is celebrated
THE CARDS I GOT
THE CARDS I GOT
The problem we are solving
The problem we are solving
Designing an Identity for a clothing and textile company
that
improves comfort and health
includes sleepwear, posture improving cushions
look calm, stylish and thoughtful
Designing an Identity for a clothing and textile company
that
improves comfort and health
includes sleepwear, posture improving cushions
look calm, stylish and thoughtful
HOW I PLAYED
HOW I PLAYED
The solution we derived
The solution we derived
LORI is a comfort-driven textile and sleepwear brand
built around softness, calm, and everyday ease. Rooted
in handwoven Indian fabrics like khadi, the brand creates
breathable loungewear, and supportive home essentials
designed to make rest feel natural and nurturing.
LORI is a comfort-driven textile and sleepwear brand
built around softness, calm, and everyday ease. Rooted
in handwoven Indian fabrics like khadi, the brand creates
breathable loungewear, and supportive home essentials
designed to make rest feel natural and nurturing.
TIMELINE
TIMELINE
TIMELINE
BRAINSTORMING
BRAINSTORMING
PROCESS
PROCESS
COMPETITOR ANALYSIS
COMPETITOR ANALYSIS
WORKING PROFESSIONALS
WORKING PROFESSIONALS
value good sleep
appreciate ergonomic comfort
products that help reset
need breathable textiles
value good sleep
appreciate ergonomic comfort
products that help reset
need breathable textiles
value good sleep
appreciate ergonomic comfort
products that help reset
need breathable textiles
WELLNESS SEEKERS
WELLNESS SEEKERS
immersed in yoga and slow living
invest in better sleep
believe rest is part of well being
encourage being comfortable
immersed in yoga and slow living
invest in better sleep
believe rest is part of well being
encourage being comfortable
immersed in yoga and slow living
invest in better sleep
believe rest is part of well being
encourage being comfortable
TARGET AUDIENCE
TARGET AUDIENCE
LOGO SKETCHES
ASSETS
ASSETS
ASSETS
LOGO
LOGO
LOGO
COLORS
COLORS
#5C8EAD
#5C8EAD
R:92 G:142 B:173
R:92 G:142 B:173
#E7E2D8
#E7E2D8
#E7E2D8
R:231 G:226 B:216
R:231 G:226 B:216
TYPOGRAPHY
TYPOGRAPHY
KOROLEV
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KOROLEV
COMPRESSED
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
CONTENT
CONTENT
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MODERNOIR
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MODERNOIR
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HEADING / LOGO
HEADING / LOGO
BRAND IN ACTION
BRAND IN ACTION
